Startup Essentials

Are you just starting out as an entrepreneur? Or already started your business and thinking of pushing it to the next level? Or even afraid to start because of inexperience? FIND A MENTOR! Bob Proctor wrote, “A mentor is someone who sees more talent and ability within you, than you see in yourself, and helps […]

 Be Local When pushing your startup in a diverse country like ours, learn your customer’s local language. They’re more at peace, comfortable and would connect easily with you. The simple “E kaaro ma, seta?” “Kekimere, anazukwa,” …Ina n kwana, a ya kasua…lights up the trader and fosters a sense of belonging. They see you putting […]